Under the Hood

Helpful Tips

Turn Google Searches into Service Visits

Summer 2020

Julie Richards, CARFAX Product Marketing

Consumers are using the internet more than ever to find local businesses. In fact, recent data shows that 90% of consumers used the internet to find a local business in the last year. To filter through the pages of internet search results, these consumers then look at online reputation, with 91% saying that positive reviews make them more likely to use a business and 89% reading business’ responses to reviews.

CARFAX solicits reviews from your customers after service work has been completed, making these reviews 100% verified. Verified reviews tend to be more positive and they’re also preferred by search engines, like Google. This means your business is more likely to be seen—and considered—by consumers looking for a place to service their vehicles.

Actively managing your online reputation helps you convert these internet searchers into customers. Watch this short video for our best reputation management tips.

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