Under the Hood

Operations

Get More from your Shop Management System

Summer 2020

Chris Markiewicz, Director of Partner Development

Our SMS partners choose to do business with us because they are confident we help deliver more value to their customers. With CARFAX Car Care we integrate time saving tools into the check-in process including QuickVIN and Service History Check; additionally we ensure the shop is getting credit for their work on the CARFAX Report – all seamlessly through their Shop Management System. Value that SMS providers can pass directly on to their customers.

CARFAX is a consumer advocate and service shop supporter. We are continually looking to provide solutions for the challenges that shops are facing; recently our focus has been driving repeat customers. A little over a year ago we launched our new Shop Loyalty Program designed to help increase customer lifetime value. The program focuses on retaining customers through highly effective marketing that is built off of the CARFAX brand strength and recognition which creates new and engaging customer habits.

Included in the Shop Loyalty Program are an array of tools that will keep customers coming back including a vehicle health dashboard sent courtesy of your shop. Currently, over 20 shop management system partners are participating in this program. These shop management systems have automated the ability for shops to send the data to CARFAX that is necessary to enable this powerful marketing tool. Shops love the ease of use when it comes to Shop Loyalty program, close to 2000 shops have already signed up!

CARFAX continues to build products and programs that benefit our shops. Our programs are successful due to the strength of our partnerships where backend integration and coordination is seamless. According to Glen Graham, President of TABS AutoFluent Software, “For decades, we’ve thought of CARFAX as an extension of our team. The tools CARFAX provides us help AutoFluent increase efficiency, and they improve the point-of-sale process for our customers. More recent additions, like the Shop Loyalty Program, help them make their customers’ lives easier as well. We look forward to sharing continued successes.”

If you are a Shop Management System and would like to find out how you can automate this Shop Loyalty Program for your shops, please contact us.

Visit our website to learn more about the Shop Loyalty Program.

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Want even more benefits from your CARFAX Membership?

Begin with a monthly vehicle health dashboard sent directly to your customers from CARFAX, courtesy of your service center.